JAEGER-LECOULTRE PRESENTS ‘IN PERPETUAL MOTION’, A NEW VIDEO STARRING KIM WOO-BIN
CAPTURING THE SPIRIT OF THE NEW JAEGER-LECOULTRE POLARIS PERPETUAL CALENDAR
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(1)
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(4)
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(6)
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(7)
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(10)
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(9)
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(12)
- Jaeger-LeCoultre 2022_POLARIS_QP_Kim Woo-Bin(14)
To mark the launch of its new Polaris Perpetual Calendar watch, Jaeger-LeCoultre has created a visually captivating video called In Perpetual Motion. Starring Kim Woo-Bin, a friend of the Maison, it focuses on the notion of time and its relationship to two natural environments – lakes and celestial.
In the video, Kim Woo-Bin is immersed in each of these environments in turn, wearing the new Polaris Perpetual Calendar, as he narrates an evocative text that reflects on concepts of perpetual movement and action – the eternal cycles and ever-changing sense of time, as expressed by the natural world.
Woven throughout, glimpses of different celestial bodies remind us that our sense of passing time, as well as its measurement by calendars, clocks and watches, is governed by the rhythms of the cosmos and the regular cycles of astronomical phenomena – a subtle link to Jaeger-LeCoultre’s Stellar Odyssey.
“When we immerse ourselves in nature and really notice its rhythms, we understand time in a different way,” says Kim Woo-Bin. “And this understanding adds so much meaning to every watch that we wear – but especially the Polaris Perpetual Calendar, as it translates the rhythms of the celestial bodies into days, months and years.”
Keeping Perpetual Time
In 2022, Jaeger-LeCoultre has enriched its sporty-chic Polaris line with a perpetual calendar for the first time. Elegant and visually striking, the dial of the Polaris Perpetual Calendar is lacquered in a deep gradient-blue colour, taking its aesthetic cues from the Polaris Mariner Memovox with assertive hour indexes, skeletonised hands and slightly recessed subdials for the calendar displays.
With an emphasis on balance and legibility, the date, day and month indications are balanced by a moon-phase display at 6 o’clock – a pleasing reminder that calendars had their origins in astronomical phenomena.
For Kim Woo-Bin, the new Jaeger-LeCoultre Polaris Perpetual Calendar may be the ideal timepiece: “With life in this modern world moving so fast, it becomes all the more important to anchor ourselves in time,” he explains. “The Polaris Perpetual Calendar not only provides all of the information I need, but it can also adapt to any situation or environment with elegance.”
Thanks to the new in-house automatic movement, Jaeger-LeCoultre Calibre 868AA, the classical Northern Hemisphere moon-phase display is complemented by a retrograde display of moon phases in the Southern Hemisphere. Enhancing the practical utility of the Polaris Perpetual Calendar, the new movement has an extended power reserve, offering 70 hours of autonomy. To complement the elegant and visually striking dial, the 42mm case is available in a choice of steel or pink gold, and features a ‘rapid-change’ attachment for the interchangeable straps. In addition to two straps offered with each watch – rubber and alligator with the pink gold model; rubber and a steel bracelet with the steel model – a range of calf leather straps enables wearers to easily personalise the watch and adapt it for every daily adventure.