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                    <title><![CDATA[Jaeger-LeCoultre PressLounge]]></title>
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                    <pubDate>Tue, 11 May 2021 16:34:17 +0200</pubDate>
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                        <title>Jaeger-LeCoultre opens online booking for the Atelier d’Antoine Discovery Workshops</title>
                        <link>https://press.jaeger-lecoultre.com/jaeger-lecoultre-opens-online-booking-for-the-atelier-dantoine-discovery-workshops/</link>
                        <guid>https://press.jaeger-lecoultre.com/jaeger-lecoultre-opens-online-booking-for-the-atelier-dantoine-discovery-workshops/</guid><pp:caseid>452660</pp:caseid><description><![CDATA[<p style="text-align: justify;"><span><span><span><span><span><span><span>An exceptional opportunity for general public &ndash; watch enthusiasts and novices alike &ndash; to immerse themselves in the world of fine watchmaking at the Manufacture Jaeger-LeCoultre. <span>With a large offer of experiences,</span> the Atelier d&rsquo;Antoine is launching its first Discovery Workshop on <b>May 5<sup>th</sup></b>, which is available for booking on a dedicated online platform.</span></span></span></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><span><span><span>The online booking platform offers a choice of English and French language programmes, outlining the content of the Discovery Workshops, as well as dates, timings and other practical details in an intuitive and user-friendly format.</span></span></span></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><span><span><span>To honour Jaeger-LeCoultre&rsquo;s 150 years of expertise in chiming watches, the first series of Discovery Workshops will be devoted to The Sound Maker theme.</span></span></span> <span><span><span>Hosted by an instructor and a technical expert, and limited to a maximum of 8 participants, the Discovery Workshops blend academic education and hands-on experience in a dynamic format that encourages interaction</span></span></span><span><span><span>. In a fascinating three-hour class, participants</span></span></span> <span><span><span>will learn why watches go &lsquo;tick-tock&rsquo;, how time can be expressed through sound, what makes a minute repeater chime &ndash; and the difference between a repeater and a Grande Sonnerie.</span></span></span></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><span><span><span>The hub of Atelier d&rsquo;Antoine &ndash; which is named after the Maison&rsquo;s founder, Antoine LeCoultre &ndash; is a specially developed space within the original, historic Manufacture building in Le Sentier, Switzerland.</span></span></span></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><span><span><span>As part of the 2021 programme, themed Manufacture visits will also be offered on the booking platform. The Discovery Workshops offer the option of adding a themed Manufacture visit, and a separate programme of Visits is structured to focus on a particular area of Jaeger-LeCoultre&rsquo;s expertise and heritage: The History of the Maison and the Stages of Watchmaking; Innovations and Inventions; and Creativity and Artistic Crafts.</span></span></span></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><span><span><span>For those who wish to learn more about what goes into making a fine mechanical watch, participating in an Atelier d&rsquo;Antoine programme will be an unforgettable experience. Bookings can be made from <b>5 May 2021</b> at</span></span></span> <a href="https://online-booking.jaeger-lecoultre.com/?locale=en_CH"><span><span><span>online-booking.jaeger-lecoultre.com</span></span></span></a><span><span><span>.</span></span></span></span></span></span></span></p>]]></description><category><![CDATA[Atelier d&#039;Antoine,manufacture,discovery workshop,visit,sound maker,carousel]]></category>
            <pubDate>Wed, 05 May 2021 08:00:00 +0200</pubDate>
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                        <title>Jaeger-LeCoultre presents “Atelier d’Antoine”, a unique opportunity to explore the universe of fine watchmaking</title>
                        <link>https://press.jaeger-lecoultre.com/jaeger-lecoultre-presents-atelier-dantoine-a-unique-opportunity-to-explore-the-universe-of-fine-watchmaking/</link>
                        <guid>https://press.jaeger-lecoultre.com/jaeger-lecoultre-presents-atelier-dantoine-a-unique-opportunity-to-explore-the-universe-of-fine-watchmaking/</guid><pp:caseid>418651</pp:caseid><description><![CDATA[<p style="text-align: justify;"><span><span><span><span><span><span><span>Driven by the desire to share its passion for watchmaking with a wider audience, Jaeger-LeCoultre announces the opening of &ldquo;Atelier d&rsquo;Antoine&rdquo;, a new initiative that gives watch collectors, enthusiasts and members of the general public the opportunity to immerse themselves in the world of fine watchmaking as never before.</span></span></span></span></span></span></span></p>

<p style="text-align: justify;"><span><span><span><span><span><span><span>Named after the Maison&rsquo;s founder, Antoine LeCoultre, &ldquo;Atelier d&rsquo;Antoine&rdquo; will stage a variety of educational programmes that combine academic instruction and practical activities, guided by experts from within the Manufacture.</span></span></span></span></span></span></span></p>

<p style="text-align: justify;"><span><span><span><span><span><span><span>The hub of &ldquo;Atelier d&rsquo;Antoine&rdquo; is a newly developed space within the original, historic Manufacture building in Le Sentier, which has been specially designed for this purpose. In future, it is planned to open physical outposts of the Atelier in flagship boutiques in key international locations, as well as to offer the programme through digital channels.</span></span></span></span></span></span></span></p>

<p style="text-align: justify;"><span><span><span><span><span><span><span>&ldquo;Atelier d&rsquo;Antoine&rdquo; will initially offer two different types of themed programme: <b>Discovery Workshops</b> and <b>Manufacture Visits</b> and, at a later date, will also offer <b>Masterclasses</b> &ndash;</span></span></span> <span><span><span>all programmes offering unforgettable experiences for those wishing to learn more about what goes into making a fine mechanical watch.</span></span></span></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><b><span><span><span>Discovery Workshops</span></span></span></b> <span><span><span>provide an opportunity</span></span></span> <span><span><span>to explore the world of Swiss fine watchmaking in a new way. Hosted by an instructor and a technical expert and limited to a maximum of 8 participants, the workshops blend academic education and hands-on experience in a dynamic format that encourages interaction.</span></span></span></span></span></span></span></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><span><span><span><span><span><span><span>Over the course of three hours,</span></span></span> <span><span><span>participants will dive deep into the heart of watch movements to understand how they work; they will discover the myriad technical and creative skills required to produce fine watches, the many different stages involved in their fabrication, and the artistic crafts employed in haute horlogerie. They will also learn about the past, present and future of watchmaking at Jaeger-LeCoultre and in the Vall&eacute;e de Joux. They will also be invited to go hands-on, using larger-scale models to try to replicate the work of the Maison&rsquo;s highly skilled watchmakers.</span></span></span></span></span></span></span></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><span><span><span><span><span><span><span>The <b>Manufacture Visits</b> are structured so that each focuses on a different area of Jaeger-LeCoultre&rsquo;s expertise and heritage: The History of the Maison and the Stages of Watchmaking; Innovations and Inventions; and Creativity and Artistic Crafts. The guided visits will range in duration from two-and-a-half to four hours, according to the theme being explored.</span></span></span></span></span></span></span></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><span><span><span><span><span><span><span>Following the traditional format already established at Jaeger-LeCoultre, the <b>Masterclasses</b> will be highly focused, hands-on tutorials led by an expert watchmaker or craftsman, in which participants actively practice particular skills of traditional watchmaking or artistic crafts.</span></span></span></span></span></span></span></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><span><span><span><span><b><span><span><span>THE SOUND MAKER</span></span></span></b></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><span><span><span>Introduced by the Maison in June 2020, <strong>The Sound Maker</strong> theme pays homage to Jaeger-LeCoultre&rsquo;s home in the Vall&eacute;e de Joux and to its great legacy of chiming timepieces, expressing 150 years of accumulated chiming expertise in fresh new ways that link nature, art and horology.</span></span></span></span></span></span></span></p><p style="text-align: justify;"><span><span><span><span><span><span><span>Honouring The Sound Maker, the first series of Discovery Workshops and Manufacture Visits, will be devoted to the sounds of watchmaking.</span></span></span></span></span></span></span></p><p>&nbsp;</p><p style="text-align: justify;"><span><span><span><span><span><span><span>The Manufacture Visits will focus on the secrets of sound-making and the Maison&rsquo;s rich chiming heritage, as well as its latest chiming creations. In the Discovery Workshops, participants will learn why watches go &lsquo;tick-tock&rsquo;, how time can be expressed through sound, what makes a minute repeater chime &ndash; and the difference between a repeater and a Grande Sonnerie.</span></span></span></span></span></span></span></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><span><span><span><span><span><span><span>&ldquo;Atelier d&rsquo;Antoine&rdquo; is open to everyone, from collectors who want to build on an existing passion to absolute newcomers with curiosity about watchmaking but no prior knowledge. To participate in any programme of &ldquo;Atelier d&rsquo;Antoine&rdquo;, advance registration is required and may be done through Jaeger-LeCoultre boutiques or, from December 2020 online at <a href="http://online-booking.jaeger-lecoultre.com"><strong>online-booking.jaeger-lecoultre.com</strong></a>.</span></span></span></span></span></span></span></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;">&nbsp;</p>]]></description><category><![CDATA[Atelier d&#039;Antoine,manufacture,Experience,sound maker,discovery workshop,masterclass,manufacture visit,carousel]]></category>
            <pubDate>Thu, 15 Oct 2020 11:00:00 +0200</pubDate>
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