An immersive retrospective that leads visitors on a journey through nine decades of timeless modernity, Reverso Stories has previously welcomed thousands of visitors in Shanghai and Paris. It explores the creative and cultural universe of this exceptional timepiece and features a specially commissioned art installation by the American artist Michael Murphy, as well as many historic artefacts and a selection of milestone Reverso watches from the earliest time-only models to the ground-breaking Reverso Hybris Mechanica Calibre 185. The exhibition invites visitors to experience the story of Reverso through four different themes: its origins; style and design; innovation and craftsmanship.

After touring the exhibition, Kim Woo-Bin said: “It’s a great pleasure to discover the Reverso Stories exhibition in Seoul. It is a unique cultural experience and the way the story is told through four different themes brings it to life in a fascinating way. It’s very impressive to see so many archive materials and heritage documents that are rarely shown in public, as well as historic and modern Reverso watches.”

Seen in Korea for the first time, Michael Murphy’s installation Space Time is an enthralling rendition of the Reverso Nonantième that transports visitors through the three physical dimensions of space and the fourth dimension of time. Another highlight of the exhibition is the 1931 Café, a chic setting designed in homage to the Art Deco origins of Reverso, which offers a special menu of sweets and cakes created exclusively for Jaeger-LeCoultre by the Parisian pastry chef Nina Métayer.

The “Reverso: Timeless Stories Since 1931” exhibition and the 1931 Café will be open from May 25^th to June 12^th on Monday through Friday from 11:30am to 8:30pm and on the weekend from 11:00am to 9:00pm at S FACTORY, 11 Yeonmujang 15-gil, Seongdong-gu, Seoul, Republic of Korea. 

The exhibition is free to the public, booking is recommended at THE REVERSO STORIES 전시회 서울 | Jaeger-LeCoultre (thereversostoriesseoul.com). Audio guides are available for the exhibition. 

The Sound Maker exhibition by Jaeger-LeCoultre opened at Dongdaemun Design Plaza in Seoul this Tuesday, 15th of June, in the presence of Kim Woo-Bin, a Friend of the Maison.

The Sound Maker exhibition immerses visitors in the creative and cultural universe of Jaeger-LeCoultre, exploring the uniquely rich heritage of chiming watches at La Grande Maison, and paying homage to its home in the Vallée de Joux.

The exhibition features a curated selection of the earliest and most historically significant of the Manufacture LeCoultre’s chiming masterworks, together with dozens of documents and archive materials – many of which have never been displayed to the public before. The journey begins with a unique heritage piece: the Music Box made by the founder, Antoine LeCoultre, and his father, that marked the beginning of La Grande Maison’s journey in chiming timepieces. As visitors tour the exhibition, they enjoy the evolution in both technical skill and artistic expression, from pocket watches to minute repeater wrist watches and the Memovox, along with special pieces from the Atelier des Métiers Rares® (Rare Handcrafts Workshop).

At the heart of the exhibition, a ‘Sound Sculpture’ installation commissioned by Jaeger-LeCoultre from the Swiss contemporary artist, Zimoun, is making its Korean debut. In this fascinating work, Zimoun encapsulates the universe of sound – within the Manufacture and in the natural world surrounding it – that is so intrinsic to the spirit of Jaeger-LeCoultre.

Zimoun employs simple raw materials and repurposed industrial components, including the small DC motors, thin wires, MDF panels, and metal discs that compose the watches of Jaeger-LeCoultre – and, in doing so, redefines traditional ideas of sculpture, movement and sound, drawing the audience into an almost transcendent world of sensory experience.

Acclaimed actor Kim Woo-Bin, a new Friend of Maison, joined in celebrating the opening of the exhibition and meeting with the press. “Throughout the exhibition, I could feel and experience the heritage of Jaeger-LeCoultre in a new way, and I was amazed by its beautiful timepieces”, he remarked after touring the exhibits.

Open to the public by reservation, The Sound Maker exhibition by Jaeger-LeCoultre is being held at Dongdaemun Design Plaza, the design and fashion hub of Seoul. Tickets may be reserved online, at http://www.thesoundmakerseoul.com. Tour guides are available in each zone of the exhibition to answer visitors’ questions, and full guided tours are also available, by application on the website. The exhibition runs until July 4^th; opening hours 10am to 7pm.

The Sound Maker exhibition will immerse visitors in the creative and cultural universe of Jaeger-LeCoultre, exploring the uniquely rich heritage – past, present and future – of chiming watches at La Grande Maison, and paying homage to its home in the Vallée de Joux.

Korean actor Kim Woo-Bin is popular throughout Asia, having established a captivating presence in acclaimed television series and box-office hit movies of various genres, from romantic comedy to drama to action films. Along with his passion for his acting career, the 31-year-old is intensely engaged in social contribution.

Jaeger-LeCoultre will be pleased to welcome Kim Woo-Bin to The Sound Maker Exhibition, taking place at DDP (Dongdaemun Design Plaza), Seoul, starting from June 16th to July 4th.

BIOGRAPHY

Kim Woo-bin is a South Korean actor. He made his acting debut in the television drama, White Christmas in 2011. He subsequently gained attention in A Gentleman's Dignity (2012), and made his breakthrough with School 2013 (2012-2013) and The Heirs (2013). Kim later starred in box office hits Friend: The Great Legacy (2013), The Con Artists (2014) and Twenty (2015). In 2016, he took the leading role on television in Uncontrollably.

Kim Woo-bin will next be seen starring in Choi Dong-hun's new sci-fi film ‘Alien + People’ which tells the extraordinary story of time connected between Goryeo Dynasty where the old ascetics strive to obtain divine knife and the present, 2021 with Aliens.