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                    <title><![CDATA[Jaeger-LeCoultre PressLounge]]></title>
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                    <pubDate>Tue, 02 Jan 2018 09:33:37 +0100</pubDate>
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                        <title>Atmos 568 by Marc Newson – time, pure and simple</title>
                        <link>https://press.jaeger-lecoultre.com/atmos-568-by-marc-newson--time-pure-and-simple/</link>
                        <guid>https://press.jaeger-lecoultre.com/atmos-568-by-marc-newson--time-pure-and-simple/</guid><pp:caseid>247441</pp:caseid><description><![CDATA[<p>This is the story of a fascinating and mutually rewarding collaboration. Since 2008, Jaeger-LeCoultre and designer Marc Newson have been teaming up to pool their expertise and spark off each other&rsquo;s creative energy, working together on a new and unique interpretation of the iconic Atmos. This year the designer once again applied his imagination to this clock that lives on air, rendering it in a contemporary spirit that stays true to its intrinsic identity. His work with the Grande Maison has given rise to an exceptional object of startling purity that draws breath under a Baccarat crystal globe.</p>

<p>It is all lightness, transparency, and simplicity. At first glance, what draws the eye in Marc Newson&rsquo;s Atmos 568 is its timekeeping mechanism, which appears to float freely in the air, while actually being held in place by the rear part of the movement. On the movement&rsquo;s reverse, the mechanism is visibly held in place at four points, rather than the three on traditional Atmos clocks, to create symmetry. The membrane bridge, redesigned in a cross-shape and with a brushed finish, showcases the membrane&rsquo;s bellows to great effect. It bears the clock&rsquo;s name in the chosen shade of blue, along with the designer&rsquo;s discreet signature in his trademark orange.</p>

<p>Closer inspection reveals a continuous play of light on the movement, which was devised by Manufacture artisans and had some of its components redesigned by Marc Newson. It is worked in a very contemporary-looking matte satin-brushed finish, with a number of shiny areas that are thrown into brilliant relief by the light streaming through the crystal. A brand new design for the balance wheel features grooves with matte tooth surfaces and shiny hollows, so that as it rotates back and forth, it creates a beautiful pattern of remarkable subtlety reflecting the sun&rsquo;s rays. A true show of craftsmanship!</p>

<p>The combined talents of Marc Newson and the artisans of Jaeger-LeCoultre have yielded this timeless design &ndash; a clock that seems to defy time altogether. With its limpid beauty and delicate simplicity, the Atmos 568 by Marc Newson offers a showcase for time to glide by in utter tranquillity.</p>

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<p>&nbsp;</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Marc Newson ]]></pp:quotename>
                    <pp:quotetext><![CDATA[&ldquo;I was thrilled to have been asked to design an Atmos because it is a timepiece that I have loved since I first saw one when I was in my early teens.&nbsp; An Atmos for me is a complex and magical object, it seemingly runs on perpetual motion or the closest thing to it and it needs a constant environment to function in.&nbsp;It is as if it is a living thing &ndash; you have the feeling that it can sense your presence &ndash; which I find strangely comforting.&rdquo;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Marc Newson,Atmos]]></category>
            <pubDate>Thu, 08 Dec 2016 14:51:00 +0100</pubDate>
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