Jackson Yee opted for the Jaeger-LeCoultre Reverso Tribute Chronograph in Stainless Steel, a masterpiece of horological artistry that combines traditional aesthetics with contemporary functionality.  

On the recto of the Reverso Tribute Chronograph, the cool tone of the steel case is complemented by a blue-grey dial. The discreet elegance of the sunray-brushed surface gives no hint of the mechanical complexity that lies within.

Turning the watch case over reveals the beautifully crafted chronograph mechanism on the reverse side. The Reverso Tribute Chronograph is powered by the Calibre 860, a fully integrated hand-wound chronograph movement, which is showcased by an entirely skeletonised dial.

Named ‘The Best is Yet to Come’, the campaign has been inspired by La Grande Maison’s manifesto that excellence never just happens by chance but a triumph crafted over time; born from unwavering dedication and the relentless pursuit of perfection.

The video captures Jackson Yee in the liminal moment between the past and the future symbolised by the New Year. Beginning in a simple, everyday setting, it segues into a dreamlike sequence where the star reflects on his accomplishments and passions of the past year, particularly music, acting and calligraphy. Evocative lighting enhances the sense that we are witnessing a very personal and intimate moment where he shares his innermost thoughts. The underlying message is simple and inspiring: that when we embrace a lifelong process of learning, practicing and growing, one year after another, the promise unfolds that each one of us can evolve into our most exceptional self.

“Every New Year invites us to pause and reflect on what we have achieved, to realise how much more we are capable of, and to set our intentions for what we can create in the coming year,” says Jackson Yee. “That moment becomes our guiding star as we step into the future and, for me, it provides powerful inspiration as I continue to grow, both professionally and personally.”

In both the video and the portrait shots, Jackson Yee wears Jaeger-LeCoultre’s Master Ultra Thin Tourbillon Moon. Its timeless elegance, which transcends the passage of years, seems especially fitting for the theme of the campaign. With moon phase and date displays being the natural choice of complications to mark the Lunar New Year, the Master Ultra-Thin Tourbillon Moon unites the technical virtuosity of the self-winding Calibre 983 with the enduring beauty of a pink gold case and eggshell-beige  dial.

Harmonious and perfectly balanced, the dial is defined by the display of Northern and Southern Hemisphere moon phases in the upper dial and the tourbillon in the lower dial. It is encircled by a peripheral jumping date display, indicated by a red-tipped hand that makes a 90-degree jump over the tourbillon from the 15^th to 16^th of every month. Underlining the sense of refinement, the shape of the Dauphine hands is echoed by the elongated arrow-shape of the applied pink gold indexes. With an elegance that transcends the ages, this is a timepiece to treasure over the course of countless New Years.

Jackson Yee also features in a series of portraits, coinciding with the launch of two more new Master Ultra Thin models in pink gold cases. The collection is to be enriched by new interpretations of the Master Ultra Thin Tourbillon Enamel – with a dark blue grand feu enamel dial that showcases the skills of Jaeger-LeCoultre’s Métiers Rares™ atelier – and the Master Ultra Thin Power Reserve, featuring a new gradient blue dial and a new generation version of Calibre 938, revised to provide a power reserve of 70 hours.

Under the theme ‘Moments Made of Gold’, the campaign celebrates those special moments in life that feel charged with positive energy and create golden memories. Modern, elegant and visually arresting, it has been shot in a minimal yet richly dramatic setting of red and gold – colours that symbolise good fortune, happiness and wealth and capture the joy and vibrancy of Lunar New Year celebrations. Centre stage is dominated by a large golden sculpture based on Jaeger-LeCoultre’s new Art Deco-inspired alphabet created by Alex Trochut, the letter ‘M’ signifying the Master Ultra Thin Tourbillon Moon, which Jackson Yee wears on his wrist.

“The New Year is a time for joyful celebration but also for quiet reflection on the golden moments that we have already experienced and those than we can create in the future,” says Jackson. “To me, this watch has special meaning because the moon governs our Chinese New Year but also because its timeless elegance is like an anchor in a world that seems to be spinning faster all the time. With the change of the year, it symbolises the relationship between reality, time and our dreams for the future.”

With moon-phase and date displays being the natural choice of complications to mark the Lunar New Year, the Master Ultra Thin Tourbillon Moon unites the technical virtuosity of the self-winding Calibre 983 with the enduring beauty of a pink gold case and eggshell-white dial. Harmonious and perfectly balanced, the dial is defined by the display of Northern and Southern Hemisphere moon phases in the upper dial and the tourbillon in the lower dial. It is encircled by a peripheral date display, indicated by a red-tipped hand that makes a 90-degree jump over the tourbillon from the 15^th to 16^th of every month. Underlining the sense of refinement, the shape of the Dauphine hands is echoed by the elongated arrow-shape of the applied pink gold indexes. With an elegance that transcends the ages, this is a timepiece to treasure over the course of countless new years.

“I greatly admire Jaeger-LeCoultre for its elegant and timeless style, rich heritage and constant quest for innovation,” says Jackson Yee. “I feel honoured to work with the Maison and very much look forward to our new collaboration.”

Having made his professional debut at the age of five, Jackson Yee became known for his talents as a singer and dancer before being accepted, at the age of 17, to train at the prestigious Central Academy of Drama in Beijing. His film roles have won both critical and popular acclaim, including three Golden Rooster nominations. His leading role in the romantic thriller Better Days – nominated for the Best International Film award at the 2021 Oscars – brought him to worldwide attention and won him the Best Newcomer Award of Hundred Flowers Awards and Hong Kong Film Awards.

In his first photo-shoot for Jaeger-LeCoultre, Jackson wears the new Reverso Tribute Duoface Calendar in pink gold.