Seven years of consecutive partnership heralds The Greatest Rendez-Vous of Cinema
On June 17th, 2017, the fine watchmaking brand Jaeger-LeCoultre celebrated the opening of the 20th Shanghai International Film Festival.
In its seventh year of sponsorship of the festival, Jaeger-LeCoultre hosted a charity dinner, where it held an auction to support the restoration of classic Chinese films. Jaeger-LeCoultre’s Brand Ambassador Zhao Wei and Friend of the Brand Jing Boran, alongside actresses Araya Alberta Hargate（Khun Chompoo), Julie Delpy, Kara Wai and Zhang Jingchu, amongst other, enlightened the festival and shared indelible moments. With the significant support from an array of talents of cinema, Waitanyuan sparkled with the femininity of the Rendez-Vous collection, reflecting the elegance and grace that has underpins Jaeger-LeCoultre’s craftsmanship. The Rendez-Vous collection enables women to fully express their feminine charm. With the Rendez-Vous collection, Jaeger-LeCoultre has composed a glorification to female grace, showing how genuine elegance never fades.
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JAEGER-LECOULTRE AND CINEMA
Since 1833, Jaeger-LeCoultre has remained dedicated to the legacy of watchmaking traditions while maintaining its expertise for invention in creating authentic, fine watchmaking legends. Committed to a constant quest for excellence and supported by a unique inventive spirit, Jaeger-LeCoultre has a long-standing engagement in supporting the appreciation and preservation of film. For more than a decade, Jaeger-LeCoultre has been closely associated with the best artistic film festivals around the world, including Venice, Shanghai, and San Sebastian, and in turn pays tribute to the creative talent of filmmakers by annually awarding the Glory to the Filmmaker Award. Through its close affinity with the world of film, Jaeger-LeCoultre has found shared values and a common mission: each second bears the imprint of a moment of eternity. The feminine Rendez-Vous watch is with you in all the precious moments and adapts to every new role. Jaeger-LeCoultre invites every woman to express the actor within her, by capturing an iconic moment or scene from the movies. Live a uniquely emotional moment and share it with everyone. #LikeinaMovie