Jaeger-LeCoultre celebrates seven years of partnership with the Shanghai International Film Festival
In 2017, Jaeger-LeCoultre is proud to perpetuate its partnership with the Shanghai International Film Festival, which will open on June 17th. To support the restoration of classic Chinese films, the Brand will host a grand charity dinner during the opening of the film festivalThe event will be attended by Brand Ambassador Ms Zhao Wei and Friend of the Brand Mr. Jing Boran alongside an array of upcoming and renowned Chinese actresses and actors. In 2012, the Grande Maison delighted the 15th Shanghai International Film Festival with the introduction of the Rendez-Vous collection. This year marks a new chapter in the story of its women’s timepieces.
The new Rendez-Vous Celestial draws its inspiration from the astonishing lightshow of the aurora borealis. Offering a view of the celestial map as seen from the northern hemisphere, this new feminine interpretation of a unique horological feature explores the full range of artistic possibilities offered by Jaeger-LeCoultre’s Rare Handcrafts’ workshop. With sophisticated materials in muted and sparkling tones reinforcing the timeless style of these elegant, noble timepieces, the new Rendez-Vous collection invites women of the world to enjoy its company right around the clock.
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JAEGER-LECOULTRE AND CINEMA
Since 1833, Jaeger-LeCoultre has remained dedicated to the legacy of watchmaking traditions while maintaining its expertise for invention in creating authentic, fine watchmaking legends. Committed to a constant quest for excellence and supported by a unique inventive spirit, Jaeger-LeCoultre has a long-standing engagement in supporting the appreciation and preservation of film. For more than a decade, Jaeger-LeCoultre has been closely associated with the best artistic film festivals around the world, including Venice, Shanghai, and San Sebastian, and in turn pays tribute to the creative talent of filmmakers by annually awarding the Glory to the Filmmaker Award. Through its close affinity with the world of film, Jaeger-LeCoultre has found shared values and a common mission: each second bears the imprint of a moment of eternity.
The feminine Rendez-Vous watch is with you in all the precious moments and adapts to every new role. Jaeger-LeCoultre invites every woman to express the actor within her, by capturing an iconic moment or scene from the movies. Live a uniquely emotional moment and share it with everyone. #LikeinaMovie